Publicity image for the Roland SP-300 digital printer
Roland exhibition stand, Sign UK, 2005
The Roland DG corporation is a global leader in the design and manufacture of digital printers, engravers and rapid prototyping machines.
In 2003, Roland DG (UK) decided to sell directly to their customers as well as through their main dealers. As their full-service marketing support team, Ever's task was to help reposition the company, raise its profile with customers and reassure those who already owned Roland machines that dealing directly with the manufacturer was an advantage.
Ever supported this change with advertising campaigns, brochures and direct mail. Striking tradeshow stands were designed and constructed for key events, and potential customers and industry opinion formers were invited to meet Roland experts on the stands.
After consultation, we created a range of 'Business Toolkits' for existing products so customers were not just buying machines, but business opportunities. This was a quantum leap forward from the service they were receiving from traditional dealers in the past.
The results speak for themselves. The new Roland SP-300 Digital Printer has become the biggest selling wide format printer in the world and Roland DG has trebled its overall sales in the UK in the past three years.
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* Marketing consultancy * Product launches * Brochures * Direct mail * Database management |
* Exhibition stand design * Photography * Trade show marketing * Display advertising * Point of sale |
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