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Long Barn Linen Water

Products from the Long Barn beauty range
  Long Barn beauty products  
  Services supplied
* Marketing
* Strategic   planning
* Market research
* Branding
* Packaging
* Focus groups
* Web   development
* Brochures
  and Postcards
* Profile building
* Point of sale
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When we first met the owners of Long Barn, they had little more than a field full of lavender and a dream of producing their own lavender beauty range. Ever's brief was to take these fields and make this dream a reality.

We began with market research, and went on to advise Long Barn which products to produce, who to target, and how. Next we developed the brand and company identity. With these tasks complete, we designed packaging and tested the finished product range in focus groups.

The launch was a runaway success and the Long Barn trade show stand was voted 'Editor's Choice' at the 2004 Country Living Fair at Islington Business Design Centre. To support the launch, Ever produced a range of marketing materials, including brochures, postcards, an e-commerce enabled website, point of sale displays and a market stand.

The packaging has received great acclaim, and together with the quality of the product has helped Long Barn gather positive reviews in Vogue, Easy Living and Country Life. Favourable coverage has also been received in the local press and national newspapers such as the Independent on Sunday.

Long Barn continues to go from strength to strength. The wholesale side of the business is growing and Long Barn products have begun to appear alongside better known brands such as L'Occitaine and Neals Yard in shops throughout the UK.

Download the Long Barn case study

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